Dedicated in-store merchandising
Kazakhstan

Next-generation merchandising in Kazakhstan
Dedicated and shared in-store merchandising powered by AI control, image recognition and an Uber-style staff availability model.
We work for FMCG manufacturers across all Magnum formats and other retail chains in the country.
Our mission is to give your brand a stable shelf presence, high-quality displays and sales growth at a lower cost in Almaty, Astana, Shymkent and Petropavlovsk.
Send a request
Our story
We are a team with merchandising experience since 2007.
We were the first to introduce the shared in-store merchandising model in the «7 Kontinent» chain in Russia.
This model became an industry standard:
display quality went up, costs went down, and processes became more transparent and stable.
Now we are scaling this system in Kazakhstan under the MagMerch brand.

Our clients
In Russia we operate under the Ace Target brand and serve most of the largest FMCG manufacturers.

Our models range from exclusive to shared in-store merchandising.
Our team:
  • 1,345 in-store merchandisers,
  • 2,000+ outsourced specialists,
  • a network of coordinators, supervisors and IT specialists, our own HR pipeline and training.
How it works
We have built a system that delivers equally high quality in every store:

Setting the task

For each store we define a reference display based on the approved planogram and the manufacturer's rules.
Discounted pilot (2–3 stores)
We cover test stores of different formats (Hyper / Super / Express).
We measure real time, adjust processes and set standards.
Commercial proposal and launch
Based on actual measurements and seasonal coefficients, we prepare a commercial proposal.
All stores are connected within 1 week.
Daily quality control
Merchandisers upload photos three times a day via the Optimum mobile app.
Coordinators and the AI system (image recognition, neural networks) automatically check displays and send corrections.

Additional tasks
Promotions, pallets, sales peaks, one-off operations — we agree on timing in advance and bring in extra staff.
Full SKU management
We take care of:
– rotation by expiry date,
– returns,
– write-offs,
– control of phantom stock,
– influencing orders, including increases for promotions.
We work with full financial liability.
Our advantages
1.5–2x higher efficiency
Our staff do not travel between stores.
Constant presence + digital control = a consistently perfect shelf.
  • No expired products
    We receive goods, rotate stock and keep the backroom and shelf in order.
    Expired products are compensated by us.
  • A perfect shelf every day
    Our merchandiser checks the shelf 4–5 times a day — even if you pay for «1 visit per week».
    Maintaining a display is always more effective than «repairing» it.
  • Full transparency
    The Optimum app records the shelf status 3 times a day. AI recognises 98% of the assortment automatically in real time. Data export to the client's system via API/CSV.
    The team and the client see both the reference display and the actual one.
    Clients have a personal dashboard with real-time data.
  • Flexible schedules
    Basic 5/2 schedule on peak sales days.
    On request, we provide extra staff on holidays and weekends in Almaty, Astana, Shymkent and Petropavlovsk.
  • 25+ years of expertise
    Experience with retail chains, mass recruitment, training, onboarding and quality management.
    We are open to discussing a 100% refund if the service does not meet your expectations.
  • Support and consulting
    We support your in-store initiatives as long as they comply with the chain's policy.
    We help improve displays, processes and sales performance.
Discounted pilot
A discounted pilot in 2–3 stores in Almaty and Astana — to get to know your products, rules and specifics in depth, set up the service and calculate the budget accurately. Seeing once is better than hearing a hundred times.
Send a request
Our news
    Book a demo or a discounted pilot
    Leave your contact details — we will show you a demo or launch a discounted pilot in 2–3 stores in Almaty and Astana
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    dated 18/11/25
    Careers
    • Supervisors
      • Managing a team of merchandisers.
      • Training, onboarding, KPI control.
      • Working with section managers, setting priorities.
      • Cooperation with HR, IT and accounting.
      Experience in merchandising and people management required.
    • Merchandisers
      Work in one store.
      Receiving goods, rotation by expiry date.
      Returns of defective/expired goods.
      Displaying products according to the planogram.
      • One-off tasks: extra displays, price tags, equipment.
      No experience required — free training, meals and accommodation allowance for out-of-town staff.
    • Recruiter
      Sourcing and hiring merchandisers and supervisors.
      Interviews, training coordination.
      Monitoring start dates and testing.
      • Working with rotational staff.
      No experience required — training provided, office or remote work.
    Send us your CV on WhatsApp
    Contacts
    Phone:
    +7 (707) 372-06-10
    e-mail:
    sales@magmerch.kz

    Address: Almaty, ​Astana microdistrict, 1/10
    Astana, Uly Dala 59